London 2012 Festival

The London 2012 Festival was a massive cultural project as part of the London 2012 Olympic and Paralympic Games. It featured more than 25,000 artists from every country involved with the Games, and 13,006 performances and events all over the UK. We were delighted to be one of them.

As part of the Festival, Asian Arts Agency presented an exclusive performance by Brooklyn-based band Red Baraat, who played at the closing ceremony of the Paralympic Games at Trafalgar Square in London. The band was featured and highlighted across the London 2012 Festival, and it was an important moment for the Agency to be a part of this wonderful cultural event.

What we do

We are one of the UK's leading tour promoters of South Asian music and arts.


We programme artists for a range of high profile festivals and venues.


We showcase and tour British Asian artists in overseas markets.

Special projects

We develop special projects that are of strategic and artistic importance for the sector.


We deliver a strong and diverse education programme.