Piers Mason
Marketing Manager (freelance)
piers@asianartsagency.co.ukPiers is a creative marketing professional with 20+ years experience working in the UK’s live music and cultural sectors.
Graduating with a BA in Marketing in the mid-nineties, he coupled that new-found knowledge skills with his love of music; leading flyering teams for Ministry of Sound in London, and Privilege in Ibiza, helping deliver sell-out events for two seasons.
Back in UK, he joined the team at The Big Chill; a greenfield festival, working in marketing and sponsorship procurement, as well as programming their Brick Lane venue.
Having built cross-artform experience agency-side, and at the Mayor’s Thames Festival, in 2013 he moved to head up the Communications & Ticketing team at event producers Serious, as an Associate Director of the company. Serious is the producer of the annual EFG London Jazz Festival, and run over 630 events in 300 venues each year, reaching live audiences of over 320,000.
Since leaving Serious in 2022, Piers has worked with a number of creative clients and agencies on a freelance basis. When not working he’s usually running or training for half-marathons, using them to fundraise for various charities.
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