The Dhol Foundation: USA International Showcase

In January 2016 we embarked on the first step of our new International Showcasing Project, and took British band The Dhol Foundation to the USA for a showcase tour.

Beginning with a bang in New York City, the band played at the prestigious and sold-out globalFEST. This was a great coup for the band and the Agency, as globalFEST are highly selective in their programming; in 2015, only 12 musicians were chosen out of hundreds of applicants. With a booming late night slot that received praise from the New York Times for their “thundering beat of Indian Bhangra”, the Dhol Foundation were a revelation to American audiences.

We continued with the Dhol Foundation to another four dates. The band played to thousands of people both live and digitally at Washington D.C.’s Kennedy Centre, which was streamed live internationally, and stormed Washington’s Tropicalia later that night with another sold-out show, before heading back to New York for a show at the famous Sounds of Brazil.

The tour came to a triumphant close at Boston’s CRASHfest in the House of Blues, playing to a packed crowd of two and a half thousand people.

With attention from press, promoters, and the public, this was a hugely successful tour both for the mighty Dhol Foundation and the Asian Arts Agency’s International Showcasing Project. We were able to make new contacts, explore new areas, and gauge a sense of the US audience firsthand; an invaluable step in building future tours and projects.

What we do
Touring

Asian Arts Agency has built a strong national and regional touring programme and a network of mainstream venues, festivals and promoters across the UK.

Programming

Asian Arts Agency is a dynamic creative producer working with a range of high profile festivals, mainstream venues, galleries and museums and community centres.

International showcasing

Asian Arts Agency has been actively expanding our reach and audiences as we move into Europe and overseas and develop our international work.

Special projects

Asian Arts Agency develops special projects that are of strategic and artistic importance for the development of the sector.

Education

Agency is committed to delivering a strong and diverse education programme, both in the local Bristol community and across the UK.